Securitas: Isometric System
At the end of 2023, Mauco was commissioned to créate the corporate illustrations for Securitas. Kurppa Hosk, the studio in charge of coordinating the project, was the one who, in 2021, made public the rebranding of the renowned security brand. And so, we returned to one of our usual Mauco + FIEL® collaborations, and we hope you enjoy it!
Three style proposals were made, from which the clues were obtained to come up with the final version: strokes, fills, shadows and three color pairs.
Who will be the protagonists of our illustrated universe? It is clear: Securitas' collaborators. We had to represent diversity: different genders, different bodies and different complexion colors. In addition, we had to adapt the models to the three different types of zoom: Micro, Mid and Macro.
And, for even more diversity, a whole host of inhabitants to suit all tastes!
What will our protagonists travel in? Of course! In the official fleet of vehicles that we see here in all their splendor and in all three color variations. Now, at last, the final composition! Enjoy and discover every little detail of this extensive urban walk...
