Chateau Subónico Pedro Giménez: 3D Motion
We were hired for the launch of Chateau Subsónico Pedro Giménez. The project's scope was to fully utilize the possibilities of 3D. The Pedro Giménez varietal is mostly cultivated in Argentina, predominantly in Mendoza and San Juan. It is the variety with the largest area among white wine grapes. Avant-garde and breaking structures were the guiding principles of our work.
The wires and their intricate destiny were inspired by the tendrils of the vine.
The stones are of the slate type, common in the soil composition of the vineyard.
Graphite represents the artist's stroke, the creative gesture.
Pedro comes from the Latin 'petrus', which means stone. Through the rigor of the soil, the tributaries of wine emerge. The vine thrives among the stones, in the rugged soil of Mendoza, to sweeten the palate of the guests. A most dignified and solemn wine.
The leitmotif of the project was anamorphic art. It is not difficult to find a clear parallel between the artist's skill and the superb touch of the winemaker. Wine is a form of art.
Additionally, we provided our client with some frames and composed some photographic scenes for various media.
Initially, there were three videos, but one of them was discarded for administrative reasons. Here, we share some of the planned scenes that never saw the light of day.
